Color Wand · for gray strands

Root Powder · for thin spots

93%

said it looked natural from the first use

2 min

from mirror to out the door

48h

sweat- and rain-resistant

Love It, or Your Money Back.

Try Retouvelle for 30 days. If you don't love how your part and hairline look, email us and we'll refund every penny. No forms, no return shipping.

Real customers, real routines

★★★★★ Unfiltered, filmed at home

Gray rootsCovered in 2 minutes
Thin partFilled in, looks natural
Daily touch-upStays put all day
BUY 2, GET 1 FREEGENTLE FORMULANO AMMONIA · NO PEROXIDE

★★★★★  2,300+ five-star reviews · 13,340+ women across the US

Gray Roots and Thin Spots, Gone From the First Use.

The 2-minute root kit for hair over 40: a color wand for grays and a root powder for thin spots. Gentle on sensitive scalps.

“My colorist asked what I’d done. Six weeks between appointments now instead of three.”

Karen M., 58  ✓ Verified buyer

Instant results from the very first use

Covers grays and fills see-through thin spots

Works on straight, wavy and curly hair

Gentle: nothing to mix, nothing to process

Stays put through rain and sweat, washes out with one shampoo

$37.99

vs. about $79 for a wand and powder bought separately

Included free today

FREE mystery gift  +  FREE shipping over $49

1Choose your shade

Shade guide

Find your shade in 10 seconds

Look at the hair right at your roots, not the ends, by a window in daylight. Between two shades? Choose the darker one: darker blends in, lighter shows.

Natural black roots look like this → Black

Wand stroke & powder dab · on-screen approximation

Black

Black and soft-black roots that still look black in direct sunlight.

Blue-black or ashy black roots: Black is the safer match.

Dark brown roots look like this → Dark Brown

Wand stroke & powder dab · on-screen approximation

Dark Brown

Espresso and dark-chocolate roots that look almost black indoors but show brown in sunlight.

Black hair with warm brown glints in sunlight usually blends better with Dark Brown.

Warm chestnut-brown roots look like this → Brown

Wand stroke & powder dab · on-screen approximation

Brown

Medium, warm and chestnut-brown roots that read clearly brown indoors.

Warm or chestnut tones: Brown. If you sit between Brown and Dark Brown, go darker.

Warm or cool?

  • Check your roots in sunlight. Red or golden glints mean warm: Dark Brown or Brown usually blends better than Black.
  • Ashy or blue-black roots are cool: Black is the safer match.
  • The wand and powder in each kit are the same shade, so they blend with each other.

Not the right match (yet)

Our three shades are made for black to medium-brown hair. Please don't buy if your roots are:

  • Blonde or light brown
  • Red or auburn
  • Fully silver or white, with no darker base left to blend into

We'd rather tell you now than sell you a shade that won't blend.

Still unsure? Email us a daylight photo of your roots and we'll recommend a shade within 1 business day.

Email a root photo

Match the hair at your roots, not your ends. Between two shades? Choose the darker one. The full shade guide is further down the page.

2Choose your offer

Your free kit is included automatically. No code needed.

← Tap + for 2 kits & free shipping

Best value

Make it 2 kits. Shipping's on us.

2 kits = FREE shipping. One for home, one for your bag, both in your shade. Tap + above to add your 2nd kit.

Processed within 24 hours, dispatched in 1–2 business days. Tracked.

Estimated US delivery: Oct 22 - Oct 30

+ $4.95 shipping (free over $49) · 30-day money-back guarantee

Estimated US delivery: 7–15 days

Express checkout with Shop Pay, PayPal, Apple Pay & Google Pay

Secure checkout

30-day money-back

Tracked shipping

Made for black to medium-brown hair. Blonde, red or light brown roots? This kit isn't the right match yet.

Real customers, real routines

★★★★★ Unfiltered, filmed at home

Gray rootsCovered in 2 minutes
Thin partFilled in, looks natural
Daily touch-upStays put all day

Covers grays instantly

Fills see-through thin spots

Rain & sweat resistant

No ammonia, no peroxide

Safe on color-treated hair

Washes out with one shampoo

★★★★★  2,300+ five-star reviews

Customer reviews

Real Women. Real Results.

In their own words, with their own before-and-after.

93%

said it looked natural from the first use

13,340+

women across the US trust Retouvelle

2 min

from mirror to out the door

Individual results vary with shade match and how much you build up. Every order is covered by our 30-day money-back guarantee.

Choose my shade

SOUND FAMILIAR?

You Know The Moment.

You're ready. The outfit's right. Then you catch the bathroom light hitting your part, and there it is: the silver line. The see-through patch at the temple. The regrowth your colorist swore would "last six weeks."

So you do the thing. Flip the part. Pull the ponytail lower. Skip the photo. Tell yourself you'll book the salon "next week." That's $140 and half a Saturday you don't have.

01Hair thinning

After: hair thinning covered with Retouvelle Before: hair thinning
Before
After

A see-through hairline, filled in with a few dabs of powder.

✓ Concealed with the Root Powder

02Bald spots

After: bald spots covered with Retouvelle Before: bald spots
Before
After

A sparse patch at the crown, shaded so the scalp stops showing.

✓ Concealed with the Root Powder

03Grey roots

After: grey roots covered with Retouvelle Before: grey roots
Before
After

A silver part line, colored to match in two minutes.

✓ Covered with the Color Wand

← Drag each slider to compare →

Here's what nobody tells you: root sprays and single powders were built to fix ONE problem. Your hair has TWO. Gray strands need color. Thin spots need coverage. One product can't do both, which is why the last thing you bought is sitting in a drawer.

Retouvelle gives each job its own tool. Two minutes, and the moment is over.

Show me how it works

WHY MOST ROOT PRODUCTS DISAPPOINT

After 40, It's Rarely Just the Gray.

Gray grows in first at the part and temples. At the same time, hair often gets finer right there, so more scalp shows through under the bathroom light.

Root sprays and cover-up sticks only add color. On thinning hair, color alone can't hide the gaps between strands. That's why so many women say their last touch-up looked patchy, or simply didn't cover.

Grays need color on the strand. Thin spots need a soft shadow on the scalp. Retouvelle gives each job its own tool, so you can stop checking the mirror and feel like yourself again.

See what's in the kit

WHAT'S IN THE KIT

Two Tools. One Shade. One Easy Routine.

For gray strands

The Color Wand

A twist-up color stick with a built-in comb. Comb it through your part and hairline, and gray strands pick up your shade as you go.

Built-in comb separates strands for even color

Precise enough for temples and sideburns

No drips, no overspray, no stained towels

For thin, see-through spots

The Root Powder

A soft powder with a sponge-tip applicator. Dab it where scalp shows through and it leaves a soft shadow that reads as fuller hair.

Buildable: one dab or two, you decide

Natural, soft finish with no clumping

Also fills brows and sideburns

Both tools come in the same shade, so they blend with each other and with you. Straight, wavy or curly.

2 MINUTES, 3 STEPS

Twist. Comb. Dab. That's It.

1

Twist & comb

Twist the wand up a little and comb it through gray strands at the part, temples and hairline.

2

Dab & blend

Tap the sponge onto thin spots, then soften the edges with a fingertip.

3

Set & go

Give it 30 seconds to set. It stays put until your next shampoo.

Works best on dry hair. Curly or coily? Part the curls with your fingers and comb the wand from the root outward.

Choose my shade

✓ Buy 2, Get 1 FREE  ·  ✓ 30-day money-back guarantee

FIND YOUR SHADE

Pick Your Shade in 10 Seconds.

Look at the hair right at your roots, not the ends. Choose the closest match. Between two? Go darker: darker blends in, lighter shows.

1Which color is closest to your roots?

Look at your roots in daylight, not your ends. Between two? Pick the darker one.

2How much gray is showing?
3Your hair texture

Tap a color above to see your match.

Your Retouvelle matchBlack
Your Retouvelle matchDark Brown
Your Retouvelle matchBrown
We're not the right match yet.Our three shades are made for black to medium-brown hair. We'd rather tell you now than sell you a shade that won't blend.
  • Start with one light pass of the wand along your part.
  • Comb the wand through in 2 light passes, then dab powder along the part.
  • Build up in 2–3 light layers and use the powder to soften the line at the scalp.
  • Use short strokes, from the root outward.
  • Part your curls with your fingers and comb the wand from the root outward.

Choose my shade

Black

For black and soft-black hair.

Choose Black

Dark Brown

For espresso, dark chocolate and black-brown hair.

Choose Dark Brown

Brown

For medium, warm and chestnut brown hair.

Choose Brown

An honest note: our three shades are made for black to medium-brown hair. If your roots are blonde, light brown, red or fully silver, this kit isn't the right match, and we'd rather tell you now than disappoint you later.

HOW IT COMPARES

Why Not Just Use a Root Spray?

Retouvelle

Root spray

Salon touch-up

Covers grays

✓

✓

✓

Fills thin spots

✓

✗

✗

Gentle on scalp

✓

Varies

✗ Permanent dye

No mess

✓

✗

✓

Time

2 min at home

5 min + cleanup

2+ hours

Cost

$37.99 per kit

$10–15 per can

$140+ per visit

Cost per month

$13–19*

$10–20

$100+

*One $37.99 kit lasts about 2–3 months of daily touch-ups on the part and hairline.
Typical US prices. Salon prices vary by city and stylist.

Choose my shade

✓ Buy 2, Get 1 FREE  ·  ✓ 30-day money-back guarantee

SENSITIVE-SCALP FRIENDLY

Gentle Enough for a Scalp That's Had Enough.

If box dye has started to sting, itch or leave your scalp red, you're not alone. And you're not stuck with it.

Not a permanent dye

It coats the outside of the strand instead of chemically changing it. Nothing to mix, nothing to process.

No ammonia, no peroxide

The two harshest ingredients in permanent color aren't in it.

Washes out with one shampoo

You decide how long it stays, and your scalp gets a break between salon visits.

Works with your salon color

It sits on top of color-treated or highlighted hair, so it won't fight your colorist's work.

New to a product? Try a little behind your ear 24 hours before first use, as you would with any cosmetic.

TODAY'S OFFER

Buy 2 Kits, Get 1 FREE.

Color Wand, in your shade

✓ Included

Root Powder, in the same shade

✓ Included

Mystery gift

FREE

3rd complete kit when you buy 2

FREE

30-day money-back guarantee

✓ Included

1 complete kit: $37.99 + $4.95 shipping

3 kits today: $75.98 $113.97

You save $37.99 · Just $25.33 per kit · Free shipping included

Get 3 Kits for $75.98

Love It, or Your Money Back

Try Retouvelle for 30 days. If you don't love how your part and hairline look, email us and we'll refund every penny.

No forms, no return shipping. Just an email if it's not for you.

Unfiltered · Unretouched

Instant Results From the Very First Use.

No waiting weeks. Close-up before-and-afters of the part, temples and hairline after a single application.

Gray roots at the part — Brown kit, one application.

Gray roots at the part — Dark Brown kit, one application.

Gray roots at the part — Black kit, one application.

Shown on brown, dark-brown and black hair. Your result depends on your shade match and how much you build up. If yours disappoints, our 30-day guarantee has you covered.

Choose my shade

BUILT AROUND REAL REVIEWS

We Read What Women Said About Other Root Products. Then We Fixed It.

Across reviews of the best-selling root touch-ups, the same five complaints came up again and again. Here's how Retouvelle answers each one.

“The color was too dark, or too light.”

Our answer: Three shades and one simple rule: match your roots, go darker if unsure.

“It looked patchy and didn't really cover.”

Our answer: The wand colors each strand, the powder fills the gaps between them. Build it up until you're happy.

“It added color, but my hair still looked thin.”

Our answer: That's exactly what the root powder is for. It shades the scalp so thin spots look full again.

“It looked nothing like the pictures.”

Our answer: We show close-up before-and-afters, not glamour shots. And if your result disappoints, you get your money back.

“It blotched on my color-treated hair.”

Our answer: Retouvelle sits on top of the strand and washes out, so it works alongside your salon color, not against it.

The complaint

"The color was too dark, or too light."

Our answer

Three shades and one simple rule: match your roots, go darker if unsure.

The complaint

"It looked patchy and didn't really cover."

Our answer

The wand colors each strand, the powder fills the gaps between them. Build it up until you're happy.

The complaint

"It added color, but my hair still looked thin."

Our answer

That's exactly what the root powder is for. It shades the scalp so thin spots look full again.

The complaint

"It looked nothing like the pictures."

Our answer

We show close-up before-and-afters, not glamour shots. And if your result disappoints, you get your money back.

The complaint

"It blotched on my color-treated hair."

Our answer

Retouvelle sits on top of the strand and washes out, so it works alongside your salon color, not against it.

Questions

Your Questions, Answered.

Still unsure about your shade or your scalp? Every order is covered by our 30-day money-back guarantee.

Choose my shade

I have a sensitive scalp. Is this okay for me?

Retouvelle isn't a permanent dye. There's no ammonia or peroxide, nothing to mix and nothing that processes on your scalp, and it washes out with one shampoo. If you have allergies or very reactive skin, test a little behind your ear 24 hours before first use.

Does it work on curly hair?

Yes. The powder shades the scalp at the part and hairline whatever your texture. For the wand, part your curls with your fingers and comb from the root outward so the color stays where the gray is.

Can I use it on color-treated or highlighted hair?

Yes. It sits on the surface of the strand and washes out, so it won't interfere with your salon color. It's a simple way to stretch the weeks between appointments.

Will it rub off on my pillow, collar or glasses?

Once it sets (about 30 seconds), it resists transfer. Apply it to dry hair, let it set, and avoid heavy rubbing right after. It stays put until you shampoo.

What about rain, sweat or a swim?

Once set, it's water- and sweat-resistant for up to 48 hours or until your next shampoo. After swimming, check your part and touch up if needed.

My hair is thin at the crown and part. Will it really help?

Yes, that's the root powder's job. It adds a soft shadow of color to the scalp so the gaps between strands disappear. It can't grow hair, but it makes the hair you have look fuller.

Which shade should I choose?

Match the hair at your roots, not your ends. Between two shades, choose the darker one.

Is it right for blonde, red or silver hair?

Not yet. Our three shades are made for black to medium-brown hair. We'd rather be honest than sell you a shade that won't blend.

How long does one kit last?

Used daily on the part and hairline, most kits last about 2-3 months. You'll use less if you only touch up for outings.

What's the free mystery gift?

A little surprise from us, chosen to go with your kit. It's included free when you order now, and it changes from batch to batch, which is why we keep it a mystery.

How do I remove it?

One normal shampoo. Nothing special needed.

How fast will it arrive, and is shipping free?

Orders are processed within 24 hours and dispatched within 2 business days, with tracking. US delivery usually takes 5–9 business days after dispatch. Shipping is $4.95, or free on orders over $49. We also ship to Canada, the UK, Europe, Australia and more at the same rates.

Your last step

Feel Confident Again, Starting Tomorrow Morning.

Grays covered and thin spots filled from the very first use, with nothing harsh on your scalp. For the mirror, the family photos and every video call in between.

2,300+ five-star reviews · 13,340+ women across the US

Best value

Buy 2 Kits, Get 1 FREE

3 complete kits · just $25.33 per kit

$75.98$113.97
  • You save $37.99
  • Free shipping included
  • Mix & match shades
Get 3 Kits for $75.98 or start with 1 kit for $37.99
30-day money-back guarantee
Tracked shipping
Secure checkout

Feel Confident Again, Starting Tomorrow Morning.

Grays covered and thin spots filled from the very first use, with nothing harsh on your scalp. For the mirror, the family photos and every video call in between.

Buy 2, Get 1 FREE · 3 kits for $75.98 (just $25.33 each) · Free mystery gift

Choose My Shade

30-day money-back guarantee · Free shipping over $49

Retouvelle is a cosmetic touch-up product. It temporarily colors hair and scalp and washes out with shampoo. It is not a hair-growth treatment and does not treat hair loss. Results vary by hair type and shade match.

Retouvelle Hairline System

Black · 1 kit · $37.99